Is Apple making a mistake by offering such a low price for the new MacBook Neo?

A MacBook for under €700: it seemed impossible until now, but it's now a reality! The brand new MacBook Neo has just appeared for pre-order on Cdiscount, and is likely to shake up quite a few preconceived notions about the Apple brand. Apple has just unveiled the MacBook Neo, a 13-inch ultraportable computer designed to make the Mac ecosystem accessible to everyone. Beneath its elegant chassis, available in four colors (silver, rose gold, citrus yellow, and indigo), it features the powerful A18 Pro chip, a Liquid Retina display with a billion colors, and a battery offering up to 16 hours of battery life on a single charge. The whole package is offered at 699 euros, an unprecedented launch price for a new MacBook. The MacBook Neo is currently available for pre-order on Cdiscount, ahead of its scheduled release on March 11, 2026. Delivery is free, and the retailer even offers payment in 4 installments. The new MacBook Neo is €699: discover this Apple innovation at [website name]. Cdiscount

The MacBook Neo's A18 Pro chip ensures exceptional fluidity for your everyday uses: browsing, office work, video calls, light editing, and even some light gaming.

The two speakers, featuring Apple Spatial Audio and Dolby Atmos compatibility, offer a high-quality sound experience. They are complemented by a 1080p FaceTime HD camera, which will enhance your video conferences.

The MacBook Neo is the first entry-level Mac designed for Apple Intelligence. With its assisted writing tools, custom emoji creation, and simplified photo editing, Apple's AI integrates seamlessly with your MacBook to help you with all your tasks. And if you own an iPhone or iPad, you'll enjoy direct continuity between your devices, thanks to features like universal copy and paste, receiving calls and texts on your Mac, and wireless file transfer via AirDrop and iCloud syncing. href="https://www.awin1.com/cread.php?awinmid=6948&awinaffid=464437&ued=https%3A%2F%2Fwww.cdiscount.com%2Finformatique%2Fordinateurs-pc-portables%2Fapple-13-macbook-neo-a18-pro-ram-8go-stock%2Ff-10709-mhfa4fna.html" target="_blank" class="external_link" rel="nofollow">Click here to take advantage of the offer on the MacBook Neo

This content was created by an expert from the BFMTV shopping team, independent of the BFMTV.com editorial staff. Prices shown are indicative and subject to change. BFMTV may receive compensation when one of our readers makes a purchase through the links included in this article.