Snapchat announces 2 trillion snaps by 2025… but hides a worrying slowdown

Every year, social media platforms publish statistics to illustrate the extent of their usage. And in 2025, Snapchat was no exception. The company stated that users of the app created nearly 2 trillion snaps during the year. A colossal volume that testifies to the daily use of the platform.

However, behind this spectacular figure, the overall dynamics of the social network appear more nuanced…

Billions of snaps sent every day

In a recent In its press release, the company highlights the scale of interactions between its users. According to the platform, Snapchatters generated nearly 2 trillion snaps in 2025, a particularly rapid pace. In detail, this represents: 38.5 billion snaps per week, 5.5 billion snaps per day, 3.8 million snaps per minute, and 63,000 snaps per second. For Snapchat, these figures illustrate how the application remains focused on personal communication. Unlike other social networks more focused on the public dissemination of content, the service has historically positioned itself as a tool for quick exchanges between friends and family. The company also emphasizes the spontaneous nature of these interactions, where each snap sent represents a moment captured and shared instantly. This usage has remained central to the platform's identity since its inception. Massive activity... but slowing growth. While this volume of content may seem spectacular, it must be placed in a broader context. For several quarters, Snapchat's growth has appeared relatively stable in its established markets. In North America and Europe, the company's two major regions, the number of users has seen little growth for nearly two years. The platform is seeing significant audience gains, particularly in the "Rest of the World" category, notably in India. More recently, some external factors have also impacted its user base. Well before the WhatsApp ban, the app was, for example, banned in Russia as part of the government's strategy to promote national social networks like MAX. In another area, Snapchat also lost some users in Australia after the introduction of new restrictions limiting social media access for those under 16. Furthermore, it should be noted that Snap does not provide a comparison with previous years, which means it remains difficult to determine whether these 2 trillion snaps represent significant growth... or simply a stable volume. Despite these uncertainties, the company prefers to emphasize the positive aspects of these massive interactions. For her, the accumulation of billions of snaps primarily illustrates the platform's ability to maintain regular exchanges between its users, through rapid and personal visual communication.