We Awarded LG's 65-Inch B6 OLED the Best TV of the Year — And Now You Can Get It for Just $999

Introduction to the Ultimate TV Deal

Amazon Prime Big Deal Days has officially arrived, bringing massive discounts across a wide range of electronics. However, if you have been waiting for the absolute best television bargain of the event, your wait is over. The critically acclaimed LG 65-inch B6 OLED 4K TV is currently on sale for an astonishing $999 at Amazon.

Originally listed at a higher price point, this deal combines a standard retailer markdown with an extra discount applied directly at checkout. Because October Prime Day ends tonight, this historic low price is expected to disappear very soon. For anyone looking to upgrade their home entertainment setup with top-tier display technology, now is the moment to act.

Why the LG B6 OLED Reigns Supreme

We previously named the LG B6 OLED the best TV of the year, and it's easy to see why. For years, LG's C-series has dominated our best TV lists, but the B6 model has remarkably closed the performance gap while retaining a much friendlier price tag. In rigorous lab and real-world testing, the B6 even outperformed expectations by delivering superior SDR color accuracy compared to its pricier counterpart, the C6.

Thanks to the self-lit pixels of OLED technology, viewers can experience infinite contrast ratios, deep true blacks, and vivid pops of color that make movies, TV shows, and sports look breathtakingly immersive. Whether you are watching in a pitch-black home theater or a brightly lit living room, the visual fidelity remains exceptionally sharp.

A Dream Come True for Gamers

Beyond cinematic viewing, the LG B6 is engineered to satisfy hardcore gamers and casual players alike. The television natively supports 4K gaming at up to 120Hz, and PC gamers can even push that refresh rate up to 144Hz with Variable Refresh Rate (VRR) enabled.

In our performance benchmarks, the B6 also boasted an impressive response time of just 8.9ms in Boost Mode—slightly edging out the LG C6 (9.1ms). This ensures that fast-paced action games and competitive shooters feel remarkably snappy, fluid, and responsive with virtually zero input lag.

Should You Buy Now or Wait for Black Friday?

It is a common retail question: will this TV get even cheaper during the upcoming Black Friday or Cyber Monday sales? Looking back at historical price trends, such as the previous-generation LG B5 OLED, prices typically slope downward gradually through the autumn and winter months. However, today's price of $999 for the 65-inch B6 already undercuts last year's comparable sales milestones.

Given the incredible value, exceptional feature set, and high demand for this Editor's Choice award winner, waiting carries the risk of stock depletion or missing out entirely. If you want the best value OLED TV of the year without buyer's remorse, securing it during this limited-time window is a foolproof choice.