I've Been Covering Prime Day TV Deals for 11 Years — Best Sales Live Now on LG OLED, Roku, and More

Prime Day TV Deals 2026 Are Live

The first wave of Prime Day TV deals is officially live, and if you are in the market for a display upgrade, now is the time to act. Having tracked TV discounts for over a decade, our expert deals editors note that Amazon's Prime Big Deal Days have fundamentally shifted the retail landscape, often rivaling or even beating traditional Black Friday pricing.

Among the standout discounts is the Hisense 65-inch U6 Pro Mini-LED 4K TV, priced at just $647. Recognized as one of the best budget TVs of the year, it features a vibrant Mini-LED panel and a 144Hz display that minimizes motion blur for sports and gaming.

Top Quick Links and Value Picks

Shoppers looking for immediate savings can explore a wide variety of discounts across major brands:

• Roku 50" Select Series 4K QLED TV: Was $299, now $199
• Samsung 55" Mini-LED 4K TV: Was $347, now $299
• Roku 55" Pro Series 4K OLED TV: Was $999, now $699
• Amazon 65" Ember Artline 4K QLED TV: Was $1,099, now $799
• TCL 65" Frame 4K QLED TV: Was $1,199, now $849
• LG 65" B6 4K OLED TV: Was $1,399, now $1,299

Major Discounts on OLED and Mini-LED Screens

For home theater enthusiasts seeking superior contrast and deep blacks, incredible bargains are available. The newly launched Roku Pro Series 55-inch 4K OLED TV has dropped to an unprecedented $699, while the 65-inch version is down to $799. Meanwhile, premium brands like LG and Samsung are offering steep price cuts on their latest Mini-LED and QLED lineups at retailers such as Best Buy and Amazon, making high-end visual fidelity more accessible than ever.