'This is the kind of gadget every household needs' — I tested the Brick smartphone blocker and here's what happened

Introduction

In a world dominated by constant notifications, infinite scrolling, and digital distractions, finding a way to disconnect has become an uphill battle. Enter the Brick—a physical device designed to curb excessive phone usage by leveraging NFC technology and human psychology. After spending quality time testing this gadget, the results were both shocking and eye-opening regarding modern screen addiction.

What is the Brick?

The Brick is a small, 2 x 2-inch square device weighing 3.17 ounces, featuring an anti-slip silicone base and a magnetic design. It doesn't rely on a battery; instead, it contains an embedded Near Field Communication (NFC) chip. When you tap your phone against it, the device communicates with a companion app to block designated apps and websites. To unlock your phone, you must physically walk back to wherever you placed the Brick and tap it again.

Pricing and Availability

The Brick is available directly from its online store for $59 / £44, with multi-packs offered at a discount. While alternatives like the card-shaped Bloom ($39) or standard screen-time software like Opal exist, the physical separation barrier provided by the Brick creates a unique psychological hurdle that software alone cannot replicate.

The Testing Experience: Confronting Screen Addiction

Putting the Brick to the test exposed startling truths about daily habits. On a typical day without the Brick, social media consumption soared to nearly seven hours. With the Brick actively blocking access unless physically approached, daily screen time dropped dramatically. By leaving the Brick in another room, the barrier of human laziness kicked in, effectively eliminating mindless scrolling before bed and first thing in the morning.

App Customization and Features

The companion app is completely free and allows users to set up customizable focus modes, strict blocking parameters that prevent app deletion, and website restrictions. It can even be used as an effective parental control tool across an unlimited number of devices, making it a versatile household addition.

Tom's Guide Verdict

The Brick proves to be a genuinely effective tool for breaking digital habits. While it ultimately relies on personal willpower and laziness to succeed, it successfully reclaims hours of lost time, encouraging healthier boundaries with technology.